THIS FERRARI PUROSANGUE TRUCK WOULD BLEND LUXURY, PERFORMANCE, AND UTILITY

In the vast world of pickups, mainstream models, including the Ford F-150 and Toyota Tacoma, dominate the market with their incredible utility, modern amenities, and affordable price point. This has been the case for decades, as the F-Series, as well as other utility models, are among the most purchased vehicles in the U.S. and beyond. This indicates the obvious market demand for such vehicles.

With that in mind, it becomes clear why a luxury, or non-mainstream, brand might want to pursue such alien ventures in their own line-up. Ferrari, a well-known, well-respected manufacturer of high-end sports cars, is known for pushing the envelope in their chosen field(s), which are performance and motorsports.

The Italian icon recently introduced its very first SUV model, the Purosangue, which aims to compete not with the Lambo Urus or Porsche Cayenne, but with the luxury Rolls-Royce Cullinan and Bentley Bentayga. But what if Ferrari wanted to explore greater utility options and appeal to a wider audience? Well, wonder no more, because we've dreamed up what the results of that exploration could yield. And it's awesome!

The Ferrari Purosangue Pickup Concept Is An Exotic Take On Utility

Upon viewing the Purosangue pickup concept, it becomes apparent rather quickly that this design is heavily inspired by Exotic car culture. However, upon closer inspection, one begins to detect the tell-tale signs of a capable, work-ready pickup. Starting with the front-end design, the concept boldly displays a sleek, performance attitude with its slender headlights and aggressive hood contours. The front-end design heavily resembles a trophy truck or forerunner, both of which are stars in the performance world.

A key feature on the front end are the tow hooks that are located on the lower front fascia. Tow hooks are a popular option in today's rugged vehicles, as they increase the utility and possibilities a particular vehicle could conquer. The tow hooks rest under an open-air intake area located on the lower front bumper; both features provide the front-end design with a sense of increased capability in terms of rugged nature and performance attributes.

Big, Toothy Tires Ensure Confident Exploration And Ample Traction

When discussing pickups, a common inclusion in the conversation is its off-road ability. While not all pickups are designed to conquer trails and rock climbs, most pickups put a focus on traction and capability to some degree. This often translates to added ground clearance, all-terrain tires, and tough, versatile suspension components. Though we can't know for sure what Ferrari would include in a pickup model, we can draw from these concept photos and real-world models to speculate on possible features.

In the concept photos, we observe a few different wheel options, including off-road tires and all-terrain tires, which both provide their own perks. The big off-road set transforms the exotic pickup into an adventure vehicle, as the ample ground clearance, and approach and departure angles, further the pickup's range of motion and allow it to better navigate uneven ground without sustaining damage. On the other side of the coin, we observe a less toothy road-going-focused set. The all-terrain set could increase the pickup's street performance and fuel economy, which is a key factor when considering Ferrari's powerful, thirsty engine options.

Rear-End Design Is Just As Eye-Catching

Making our way around the vehicle reveals even more elegant contours and sleek accents, which serve to both distinguish the concept among its peers, and allow the pickup better protection against what may come when truckin'. This becomes apparent in the side skirts, bumpers, and fender flares, as they feature strategic dimensions that will no doubt provide a level of protection to the body. This feature can be observed in mainstream models, such as the Toyota Tacoma TRD, and is a welcome addition to the rugged vehicle.

The rear-end design is the most interesting, in that it sports the most eye-catching features in the entire concept model. The futuristic quality of the contours and sleek attitude of the body combine in the rear to provide a delicious mix of ruggedness and sophistication. The sleek bar-style taillights run the width of the rear and are barely visible when not illuminated. This particular feature is unique in and of itself, though the surrounding architecture accents the minimalist quality of the taillights in a way that highlights the exotic, upscale design language found throughout.

Accents that are just as aggressive on the rest of the body, can also be found on the rear tailgate area, just below the sleek taillights. While this addition appears to be purely cosmetic in these concepts, should this idea come to life, we'd likely see an added utility in its stead. The last standout feature of the rear end is the quad exhaust located at the bottom of the rear bumper. The quad exhaust could hint at the performance attributes that would likely be highlighted in a Ferrari model.

Possible Power Options And Interior Features

While this concept only provides us with a visual of what the exterior could look like, we can speculate on possible internal features based on the current automotive META as well as Ferrari's Purosangue SUV. This includes both mainstream models' sought-after features and luxury sportscar enthusiasts' preferences. With Ferrari, most would expect a powerful engine, like the 715-horsepower 6.5-liter V-12 found in the Purosangue SUV.

2024 Ferrari Purosangue SUV Specs

(Source: Ferrari)

This would definitely draw some attention from the pickup community, but would it satisfy the larger demand or even the interest in capable utility vehicles? At this point, it's important to remember that Ferrari, though well-known, doesn't exactly cater to the mainstream market. For example, the 2024 Purosangue starts at almost $400,000. So it wouldn't be far off to assume a pickup by the revered Italian firm would put less focus on mainstream appeal and more focus on Ferrari's heritage.

Befitting the concept's trophy truck appearance, we can also assume a stout suspension setup is in the cards. This would make sense, as Ferrari's Purosangue SUV boasts Multimatic's True Active Spool Valve (TASV) adaptive suspension with electronic torque vectoring capabilities. If you're wondering how this would translate to pickup capability, just take the F-150 Raptor R, for example. Its sophisticated suspension increases its versatility and performance, which would shine if paired with Ferrari's race-derived powertrains.

Interior Options Would Likely Border On The Opulent

Based on past Ferrari models and the Purosangue SUV, the interior of a Ferrari Purosangue pickup would likely follow suit and don a premium leather interior. This could include all seating, the steering wheel, the door panels and dash accents, and the gear shift knob. Concealed under the layer of leather would likely be a modern infotainment system with advanced connectivity, as well as possible driver assist and safety functions. Driver assist is a sought-after feature in today's pickup market, as many modern pickups, including the GMC Sierra and Ford F-150, offer advanced cruise control and trailer/tow features that make operating the vehicle easier and more consistent.

While on the subject of mainstream driver assist and safety, drive modes and multi-terrain selection are also a possibility. Ferrari could include driving modes that both enhance performance, such as track mode or street mode, and modes that enhance capability, like tow/haul mode and off-road settings. Depending on what focus Ferrari wants to highlight, a pickup from Ferrari could include one or both of these options, as it would increase the appeal of a rugged utility vehicle either way.

Amenities Would Mirror The Premium Interior Appointments

In terms of creature comforts, we can assume Ferrari wouldn't skip out on them, considering you can option massaging seats in the Purosangue SUV. This could include heated and ventilated seating and steering wheel, power-adjustable seating, premium audio system, climate control, and more. Modern pickups have taken a step toward overall comfort and occupant entertainment, which include the features listed above plus many industry-first perks that aim to advance the utility vehicle's user-friendliness. Though, since this is all hypothetical, we can't know for sure if Ferrari would take the comfort route, or the race truck route.

The Possibility Of A Ferrari Pickup

While not confirmed, Ferrari did cave under public interest and produce the Purosangue SUV. The SUV includes many of the features speculated for the pickup concept. In fact, most of the speculation regarding the pickup concept was drawn from the 2024 Purosangue SUV, which serves as a key focal point when discussing future Ferrari utility vehicles.

Other big-time performance manufacturers, including Porsche and Lamborghini, have also explored utility vehicles, with the Cayenne and Urus both garnering a fair amount of attention. This serves to both introduce the brand to a wider audience, and expand the manufacturer's offerings. As such, it was only a matter of time before Ferrari threw its hat into the utility vehicle ring. I guess the only remaining question is: which of these high-end sports car providers will take the next step in utility and produce a pickup?

2024-04-17T11:12:35Z dg43tfdfdgfd